5 Tips To Get More Likes On Your Facebook Page
Some non-profits are stuck in social media rut: They have a Facebook page devoted to their cause, but they don’t seem to get the attention, traffic, and “likes” they deserve. If your charity falls under this category, stay tuned! Because in this article, you’ll learn 5 new approaches to getting noticed on Facebook.
#1 Create Shareable Posts
Facebook is overflowing with images, quotes, stories, how to videos, inspirational words, and more. Often, these posts get viewed hundreds or even hundreds of thousands of times as they make their rounds on people’s news feeds. This is because when a post is meaningful, funny, or important to someone, they feel compelled to share it with their Facebook friends. Your organization’s mission is powerful and genuine – so share it! Write your posts from the heart and explain the good work your group is doing and the lives you are changing. Your friends want to see what you’re up to, so let them know. When you are passionate about your cause, people will notice it and want to share it with others.
#2 Post Consistently
As with portion control and exercise, (and most other things in life) consistency is key! People who have chosen to follow you on Facebook chose to do so because they are interested in your cause or believe in your mission. Just as businesses post regular updates, specials, and events – so should you. It’s really a clever marketing tactic to stay top of mind. When you have a consistent posting schedule people will come to expect an update of what’s going on with your organization. If a 501(c)(3) only posts a handful of times per year, their followers will easily forget about them. The phrase, “Out of sight, out of mind” could not be more true in this case; so be sure to post consistently on Facebook!
#3 Like Other Pages As Your Page
As you come across or search for other organizations that speak to you, be sure to follow or “like” them. But as you do so, make sure that you are logged into Facebook as your organization instead of as yourself. When you engage with other groups as your 501(c)(3) persona (instead of your personal profile) you increase the chance that these groups will notice your group in return. In the non-profit world, it’s important to create an alliance with like-minded groups, and using Facebook as a means to that end is fitting.
#4 Google Ad Grants
Did you know Google offers a grant to eligible 501(c)(3) organizations? It’s true; and it is valued at up to $120,000 a year! The grant is used to advertise their non-profit on Google-making more people aware of their fundraising campaigns, donation campaigns, and more online. Google is the Times Square of advertising space. It is truly prime real estate that garners millions of views every single day. How would you like to see your non-profit’s mission stamped across the very first page of Google search results? With this type of large-scale exposure, your non-profit is bound to receive more followers and likes. Click here to learn more about this opportunity.
#5 Add Social Share Buttons To Your Website & Blog
You have probably seen social share buttons – little icons of the Twitter, Facebook, or Google+ logos. Most businesses have them on their websites, along with phrases like, “Like Us On Facebook!”. And there is no reason you can’t do the same thing on your online web pages.
It is fairly easy to add these buttons to your own non-profit’s website or blog. Once you have them there, make sure they are displayed prominently – above the fold – so that when people visit your site, they notice them and click on them. As more and more people find your social media, the more chance there is that they will share and like your posts.